Finding my why

It's not an easy task. I want to start my business, but why do I want to do what I do ? It's a very important step, but also a very hard one. What I want to do is easy to find. How is a little bit harder. Why is difficult.

Is it, to empower the people to do greater things ? Empower small businesses to do greater things ? Help people in this world of madness ? Who knows, I haven't found yet.

And I need a name for my business. Why do we always need to find a name for everything ?